Need to know: POPIA and Direct Marketing

In the world of marketing, everyone’s talking about POPIA. Or, to give it its full name, the Protection of Personal Information Act. As you – hopefully – already know, on 1 July 2021 all South African businesses will have to be POPIA compliant.

POPIA has plenty of implications for marketers, specifically relating to how you manage and protect your customers’ data […]

2021-05-30T05:44:07+00:00May 30th, 2021|Financial marketing, POPIA|1 Comment

Don’t be shy – ask for an online review

The introverts reading this are already cringing! Yes, it’s hard to put yourself out there and ask your clients to rate your service, but there are very clear benefits to doing so – especially in our algorithm-driven world. Here’s how to make Google work for you.

 How do you find decent a decent building contractor to fix your kitchen roof, or […]

The increasing need to own your story and media

Tech companies are warring with media houses, opinion is masquerading as fact and fake news is becoming ever more pervasive. Against that backdrop, it’s more important than ever before to take control of your own narrative and media.  

 What happens when trust and relevance when income depends on clicks

Financial planning is a business of trust but earning trust in […]

2021-04-07T10:52:27+00:00March 15th, 2021|Financial marketing|1 Comment

Turn off the hate and use social media for good

Ah, social media. Can’t live with it, can’t live without it. There are precious few industries where professionals can avoid social media altogether, but use it without moderation and it feels as if you’re constantly on the edge of having a nervous breakdown.

Even our own circles can’t be trusted. If 2020 taught us anything, it’s that the people we thought […]

2021-04-07T10:53:22+00:00January 27th, 2021|Financial marketing|0 Comments

5 things Dr Seuss can teach you about business and Covid

Children’s books aren’t usually the first place you’d turn for business advice, let alone tips for surviving a pandemic. But Dr Seuss is not your average children’s author. My children are all grown up now, but I’ve never forgotten how applicable his work was to the world of grown-ups. While paging through their old books, I came across five lessons […]

Press release: FinCommunications is SA’s ‘Best Specialist Financial Marketing Team’

The Cape Town-based marketing agency was recently crowned ‘Best Specialist Financial Marketing Team 2020 – South Africa’ in the Worldwide Finance Awards 2020, hosted by Acquisition International. 

“It’s wonderful that our efforts to combine specialist financial knowledge with a contemporary communications style are paying off,” says Linda Graham CFP® who founded FinCommunications in 2017.

Graham, who has a background in both marketing […]

10 winning website tips for financial advisors

We all know that having a slick and professional website is absolutely vital to building your business. But, to make a real impact with your online marketing, you need to view your website as a constant work in progress. 

Follow these ten foolproof tips to take your site to the next level…

1. Focus on building trust

As a financial advisor, you should […]

2020-07-13T09:35:02+00:00February 24th, 2020|Financial marketing|3 Comments

10 winning social media tips for financial advisors

Being active on social media is no longer a choice. These days, all leading brands (yes, even, financial brands) are social, digital and inclusive. If you’re not on social media, you run the risk of being seen as out of touch…Or out of business!

Savvy use of social media can help you to keep existing customers and gain new ones. Here […]

2020-03-03T01:38:10+00:00October 28th, 2019|Financial marketing, Financial Writing|1 Comment

Our Brand Story

There’s nothing like a brand story to set the scene for strategic growth. We’re always telling brands to tell their stories, so it’s only fair that we should tell ours.

In a nutshell…

We’re a team of CFP®s, right-brained creatives and IT gurus who know the financial services industry backwards.

But let’s start at the beginning

I graduated with a Business Science Degree from […]

2019-11-20T10:54:40+00:00October 23rd, 2019|Financial marketing|0 Comments

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]