What are you grateful for?

In amongst the mania of final deadlines and festive shopping, it’s important to take stock of the year that’s passed and to ask yourself what you are grateful for.

I am very grateful for FinCommunications’ third year in business.   Like any new business, we’ve had our ups and downs, but the fact that we end the year far stronger is something […]

Social media tip 8 for financial advisors: Beware of controversial topics

It’s so easy to get caught up in a controversial conversation and put your brand’s reputation at risk.  Here are five excellent tips from the US’s Young Entrepreneur Council on the use of social media and controversial topics.

  1. Use the staff meeting test

When it comes to political matters, if you wouldn’t share your opinion overtly with everyone during a […]

2019-12-01T10:39:58+00:00November 26th, 2019|Financial marketing|0 Comments

Social media tip 6 for financial advisors: Ditch the pitch

It’s most frustrating when you accept a connection on LinkedIn or a friend on Facebook, and the person immediately sends you a stock pitch for work … 

Social media is about socializing, not advertising. Instead of constantly reminding people of what you can do for them, focus on creating thought-provoking content that will add value to their lives.  Incessant pitching isn’t […]

2019-11-16T05:46:16+00:00November 16th, 2019|Financial marketing, social media policies|0 Comments

Social media tip 4 for financial advisors: Show don’t tell

Social media provides a wonderful opportunity for business exposure, but it’s a competitive and crowded space.  If you want results, it’s essential to be visual.  

People respond far more strongly to images than they do to words. Sight is one of the first senses that we develop as babies and even in adulthood, human beings process images 60 thousand times faster […]

Social media tip 2 for financial advisors: Invest in a professional profile pic

In terms of business expenses, professional photography is often an item on the list that is seen as expendable. After all, you could take some pictures yourself. There are other, more important things you should be spending your organization’s funds on than professional photography, right?

Very wrong.

The truth is that every business no matter the industry can benefit from having professional […]

2019-11-05T11:51:34+00:00November 5th, 2019|Financial marketing|0 Comments

10 Top Social Media Tips for Financial Advisors

10 winning social media tips for financial advisors

Being active on social media is no longer a choice. These days, all leading brands (yes, even, financial brands) are social, digital and inclusive. If you’re not on social media, you run the risk of being seen as out of touch…Or out of business!

Savvy use of social media can help you to […]

2019-11-20T10:38:12+00:00October 28th, 2019|Financial marketing, Financial Writing|0 Comments

Our Brand Story

There’s nothing like a brand story to set the scene for strategic growth. We’re always telling brands to tell their stories, so it’s only fair that we should tell ours.

In a nutshell…

We’re a team of CFP®s, right-brained creatives and IT gurus who know the financial services industry backwards.

But let’s start at the beginning

I graduated with a Business Science Degree from […]

2019-11-20T10:54:40+00:00October 23rd, 2019|Financial marketing|0 Comments

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]

Voice search – The top 2019 digital marketing trend

Embrace the voice search revolution

The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game.   In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]

How to get your posts to go viral

In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by […]