Social media tip 10 for financial advisors: Monitor your performance

It’s essential to monitor your social performance so that you can continue to improve.

You can use the Analytics function on the various platforms, or you can use third-party software that not only gives you stats on your performance but allows you to manage and schedule upcoming posts. Analytics give valuable insights on the best times to post, the demographics of […]

2019-12-06T04:45:38+00:00December 6th, 2019|Uncategorized|0 Comments

Social media tip 9 for financial advisors: Keep records

FAIS requires that you keep detailed and readily accessible records of all communications going back at least five years.

This includes social media. Luckily, all social media platforms now make it easy to access and download your data.

If you’re not quite sure how to download your records,  reach out to linda@fincommunications.com for help.  We’re specialist financial marketers with in-depth insight into […]

2019-12-01T10:46:31+00:00December 1st, 2019|Uncategorized|0 Comments

Social media tip 7 for financial advisors: Never give advice

The law is very clear regarding social media and advice…  

FAIS governs the suitability of Advice on social media. Social media is simply never the place for Advice. There is no way that you can have insight into a person’s full set of financial circumstances after a couple of posts. Even more dangerously, any advice you post could be shared, shared […]

2019-11-20T06:13:36+00:00November 20th, 2019|Uncategorized|0 Comments

Social media tip 5 for financial advisors: Know your platforms

As usual, there are horses for courses…  

To communicate effectively, you have to understand that each social network has its own distinct language and identity. Posting party and travel images on LinkedIn, for example, could do your reputation a lot of damage. Use LinkedIn to improve your professional network, Facebook to nurture relationships and Twitter to expand your knowledge and position […]

2019-11-14T12:53:11+00:00November 14th, 2019|Uncategorized|0 Comments

Employee advocacy programs are a MUST for social media

 Your employees are your brand ambassadors, and there’s no one better to promote your business and maximize the reach of company posts.  Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by its employees.  It’s an invaluable way for companies using social media to market their brands. It’s been shown that people are […]

2019-11-16T06:26:39+00:00October 24th, 2019|Uncategorized|0 Comments

Press release: Fincommunications lands the FPI’s PR account

After two years of hard work to establish a trustworthy financial services marketing brand, FinCommunications’ efforts are paying off – in a big way.

 The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision comes at an exciting time for the FPI, and FinCommunications will be at […]

2019-11-20T10:44:32+00:00March 29th, 2019|Uncategorized|0 Comments