Social media tip 6 for financial advisors: Ditch the pitch

It’s most frustrating when you accept a connection on LinkedIn or a friend on Facebook, and the person immediately sends you a stock pitch for work … 

Social media is about socializing, not advertising. Instead of constantly reminding people of what you can do for them, focus on creating thought-provoking content that will add value to their lives.  Incessant pitching isn’t […]

2019-11-16T05:46:16+00:00November 16th, 2019|Financial marketing, social media policies|0 Comments

POPI and social media

Don’t get too personal 

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn’t just fun and games, though: it gives you access to personal information like never before. The big question […]

Who owns your LinkedIn profile?

Who owns your LinkedIn profile?

We’ve recently presented a few workshops on ‘Social Media and the Law’. For many attendees, one of the hottest topics has been the ownership of personal LinkedIn pages. Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? We kid you not…

Decentralised databases 

In the […]

2019-11-20T14:41:33+00:00July 30th, 2018|social media policies|0 Comments

Social media in financial services: the good the bad and the litigious

We recently presented seminars on the use of social media in a compliant manner in the financial services industry.  Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.  

Freedom of speech is not an absolute right

Freedom is one of the most important pillars of democracy and we all value our […]

Smart tips for creating social media policies for financial services

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it can be severely damaging. Fortunately, most financial planners worth their salt know better than to post pics of wild bachelor parties to Instagram or to weigh in with controversial political views on Facebook.

But, as an FSP, it’s not just the obvious […]