FinCommunications is a specialist financial marketing team
Gone are the days of having to teach your marketing agency about finance. We’re CFP®’s, right-brained creatives and IT gurus who know the financial services industry backwards.
We have knowledge and experience in both the financial and marketing industries and are in the unique position to merge the love of art, words, finance and IT into an inspired service designed to help businesses increase performance by communicating more effectively with their clients.
We believe that interactive communication, leveraged by the right technology, is key to growth in the industry.
For an interactive and contemporary financial brand
Voted Best Specialist Financial Marketing Team 2020 South Africa by Worldwide Finance
Our services include
Public Relations
For brand credibility
We have a great success rate when it comes to securing editorial space in South Africa’s major publications and have fast become the go-to contact for the media regarding money questions. All of our content is both zippy and attractive but also grounded and gutsy.
Financial Writing
For engaging content
There’s no reason for financial writing to be boring or threatening. Let us create worthy, relevant and creative content that’s actually read and enjoyed. It WORKS for websites, blogs, newsletters, social media, advertorials and editorial.
Content Marketing
For profitable client interaction
Once we’ve created some killer content, we make sure it’s read and results in profitable client interaction. Great content educates, builds trust, credibility and authority. And it’s ESSENTIAL for search engine optimization.
Websites
For instant credibility
We build websites which differentiate financial brands – the greatest challenge in financial services marketing. It’s all about superb functionality, contemporary design, and content that makes people scroll through the whole site and respond.
Email Marketing
For best ROI
Email marketing remains a top priority. It delivers the best ROI because it’s wanted, expected and welcome. We can segment your list, personalize the messages and turn subscribers into loyal brand advocates. Our stats reports give instant insight into the value of content.
Social Media
For online communities
We know the law and how financial planners need to post, share and tweet to remain compliant. Leave it to us so to ensure your communication aligns with key business goals, educates, builds interactive online communities and drives conversion.
Testimonials
“Linda has been a breath of fresh air for the FPI. Her professionalism, astute approach and insight into the financial services industry are matchless and it is these attributes that have made the working relationship so seamless. It’s not rocket science…Linda and Fincommunications are a perfect fit for the FPI.”
“It’s been a privilege to work with Linda as both a consultant and a personal client. Her objectivity, professionalism and most of all compassion really do set her apart. I have always experienced Linda’s work ethic and value system to be the very definition of professionalism. Working with Linda is the difference people seek and need in overhauling their financial lives.”
“Linda has been our PR champion over the past two years. Her broad personal financial planning knowledge has enabled her to become a powerful resource in our communications drive. She has the ability to write with many voices and can, therefore, address a wide range of issues and topics. Her passion and high levels of service delivery are greatly appreciated.”
“I partnered with Linda to realign the processes of a local financial planning practice. I was impressed by her pragmatic yet considered approach. She always had the key business drivers uppermost in her mind and refused to be side-tracked by the process for its own sake. That, together with her drive to get the job done, was the key ingredient to the success of the project.”
“You think like artists beyond the financial planning realm. You’re creatively wired and entirely comfortable with the complexities of the financial services industry. You have an integrity of purpose and express your ideas freely and filter through complex topics with real thought.”
