Social media tip 4 for financial advisors: Show don’t tell

Social media provides a wonderful opportunity for business exposure, but it’s a competitive and crowded space.  If you want results, it’s essential to be visual.  

People respond far more strongly to images than they do to words. Sight is one of the first senses that we develop as babies and even in adulthood, human beings process images 60 thousand times faster […]

Social media tip 3 for financial advisors: Be yourself

The most incredible thing about social media is that we’re all publishers now and have equal access to the same audiences.   It’s very empowering, and opportunity for business abounds.   But is there an etiquette?  

Your activity on social media is a reflection of who you are. So, show some personality, make sincere connections and try to learn from your network. […]

2019-11-08T09:12:59+00:00November 8th, 2019|Financial services marketing|0 Comments

Social media tip 2 for financial advisors: Invest in a professional profile pic

In terms of business expenses, professional photography is often an item on the list that is seen as expendable. After all, you could take some pictures yourself. There are other, more important things you should be spending your organization’s funds on than professional photography, right?

Very wrong.

The truth is that every business no matter the industry can benefit from having professional […]

2019-11-05T11:51:34+00:00November 5th, 2019|Financial marketing|0 Comments

Social media tip 1 for financial advisors: Have a social media policy

Chances are you haven’t given much thought to how FAIS, POPI, and the Employment Act relate to your employees’ social media use.  Recent lawsuits show, having an active social media policy is an absolute must for all financial service providers…Big or small.

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it […]

10 Top Social Media Tips for Financial Advisors

10 winning social media tips for financial advisors

Being active on social media is no longer a choice. These days, all leading brands (yes, even, financial brands) are social, digital and inclusive. If you’re not on social media, you run the risk of being seen as out of touch…Or out of business!

Savvy use of social media can help you to […]

2019-11-07T10:58:56+00:00October 28th, 2019|Financial marketing, Financial Writing|0 Comments

Employee advocacy programs are a MUST for social media

In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands.   Your employees are your brand ambassadors, and there’s no one better to promote your business and maximise the reach of company posts.  Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business […]

2019-10-24T06:07:45+00:00October 24th, 2019|Uncategorized|0 Comments

Our Brand Story

There’s nothing like a brand story to set the scene for strategic growth. We’re always telling brands to tell their stories, so it’s only fair that we should tell ours.

In a nutshell…

We’re a team of CFP®s, right-brained creatives and IT gurus who know the financial services industry backwards.

But let’s start at the beginning

I graduated with a Business Science Degree from […]

2019-10-23T11:42:23+00:00October 23rd, 2019|Financial marketing|0 Comments

5 ways to leverage the power of neuroscience in your financial marketing

 A basic understanding of the latest developments in neuroscience can take your financial marketing results from mediocre to magnifico. Recent research which reveals how the human brain processes information and how we settle on a purchase is a game-changer. 

Over the course of millions of years, our brains have been programmed and reprogrammed with one goal in mind: survival. This […]

2019-09-30T08:52:29+00:00September 30th, 2019|Neuroscience and marketing|0 Comments

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]

The beginning, middle and end of storytelling in financial services

Putting together a book of financial advisors’ stories has reminded us – once again – of the immutable power of storytelling in financial marketing. Read on for the lowdown.

I’m nearing the end of quite an incredible project that will eventually culminate in a book containing the personal and business development stories of a group of very successful financial advisers in […]

2019-08-23T07:14:35+00:00August 23rd, 2019|storytelling|0 Comments