Website tip #3 for financial advisors: establish quality back links

We all know that having a well designed and contemporary website is absolutely vital to being successful. And, to make a real impact with your website, you need to view it as a constant work in progress and treat it like a business in its own right. 

Here’s our third foolproof tip to take your site to the next level:

It’s who you […]

2020-07-22T13:19:47+00:00July 22nd, 2020|websites|0 Comments

How often should financial advisors send newsletters?

Social media might be booming, but a targeted e-mail newsletter remains the most effective form of online marketing. Here’s the big question: How frequently you should send them out?

 Online marketing experts agree that the most effective newsletter strategy is to set up a schedule and stick to it. A daily newsletter? Not practical — it would take way too much […]

2020-07-17T09:52:47+00:00July 14th, 2020|Uncategorized|0 Comments

Website tip #2 for financial advisors: make your blog page your home page

We all know that having a slick and professional website is absolutely vital to building your business. But, to make a real impact with your online marketing, you need to view your website as a constant work in progress. 

Here’s our second foolproof tip to take your site to the next level…

 Make your blog page your homepage 

A well-maintained blog has two […]

2020-07-23T07:32:42+00:00July 13th, 2020|websites|0 Comments

Website tip #1 for financial advisors: focus on building trust

We all know that having a slick and professional website is absolutely vital to building your business. But, to make a real impact with your online marketing, you need to view your website as a constant work in progress. 

Here’s out first foolproof tip to take your site to the next level…

Focus on building trust

As a financial advisor, you should view […]

2020-07-23T07:31:20+00:00July 13th, 2020|web development, websites|0 Comments

Why financial planners need digital business cards from ProfileMe

Did you know that the paper business card has been around since the 17th century? It’s no surprise, since the marketing power of that little rectangular memento is undeniable: it generates a favourable first impression and assists in creating advisor trust.

But how frustrating is it to have to dig around in your purse or wallet, or under your car seat, […]

2020-06-16T10:58:05+00:00June 7th, 2020|Digital business card|0 Comments

If you had two minutes with the President, what would you say?

Last week, I attended a Zoom discussion (as you do!) hosted by Howard Sackstein of the South African Jewish Report. He brought together a distinguished panel of seriously influential businesspeople and asked them all the same question: “What would you say to the president if you had 2 minutes of his time?”

I thought I’d share a few of my favourite […]

2020-05-09T08:42:06+00:00May 8th, 2020|Uncategorized|1 Comment

Opportunity abounds because of Covid-19

There’s no point in trying to sugarcoat it. Our economy will take a massive knock from all of this and, worse still, many South Africans may lose their lives. But in amongst all the heartache, there are some positives. Not least the opportunity to rethink the way we are living our lives, running our businesses and managing our country…

As the […]

2020-03-26T06:15:37+00:00March 26th, 2020|Uncategorized|0 Comments

It’s business as usual for FinCommunications

We’re very fortunate as we structured FinCommunications as a predominantly online business when we launched three years ago. So, for us, it’s business as usual, but busier.

We’re a great believer that when things are going well, it’s never wise to take your foot off the gas.   And when things are tough, it’s time to accelerate.

So, do double down on your […]

2020-03-25T07:20:36+00:00March 25th, 2020|Uncategorized|0 Comments

8 tips for online business meetings

If you’re anything like us, the past month has probably been one massive crash course in video conferencing. Now that you’re getting the hang of the new normal, here are some foolproof tips to take your video conferencing skills from so-so to stellar. Read on for the lowdown…

  1. Business is business

Working from home doesn’t mean abandoning professional decorum altogether. […]

2020-07-13T06:12:59+00:00March 23rd, 2020|Uncategorized|9 Comments

5 critical covid crisis communication steps

The Covid-19 pandemic is a fast-moving situation. It’s essential that as your plans evolve, you communicate the details to your clients, prospects, and colleagues. They need to know how your business will continue to operate over the coming weeks and months.

Once you’ve put your plans in place, we recommend taking these 5 critical steps:

Step 1: Email existing clients

Send an email explaining:

2020-03-19T06:37:41+00:00March 19th, 2020|Crisis communication|1 Comment