POPIA is coming, but there’s no need to panic

The Protection of Personal Information Act comes into effect on 1 July. The Act will change the way you communicate with your clients, but it’s also a great opportunity to spring clean your database.

The imminent arrival of POPIA has sent South Africa into a tailspin. The Act has legal implications for almost all businesses, specifically relating to how you […]

2021-06-28T10:26:16+00:00June 28th, 2021|POPIA|0 Comments

Need to know: POPIA and Direct Marketing

In the world of marketing, everyone’s talking about POPIA. Or, to give it its full name, the Protection of Personal Information Act. As you – hopefully – already know, on 1 July 2021 all South African businesses will have to be POPIA compliant.

POPIA has plenty of implications for marketers, specifically relating to how you manage and protect your customers’ data […]

2021-05-30T05:44:07+00:00May 30th, 2021|Financial marketing, POPIA|1 Comment