About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

Announcing PROpulsion – Podcasts for financial advisers

 Introducing PROpulsion:  Podcasts for financial advisers

FinCommunications is very happy to be helping Francois du Toit launch a new free initiative that is designed to bring the industry together and to help financial advisors run successful businesses.   PROpulsion is a series of podcasts for ambitious advisors wanting to take their businesses up to the next level or to scale them […]

2019-04-06T13:19:05+00:00 April 6th, 2019|Uncategorized|0 Comments

Press release: Fincommunications lands the FPI’s PR account

After two years of hard work to establish a trustworthy financial services marketing brand, FinCommunications’ efforts are paying off – in a big way.

 The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision comes at an exciting time for the FPI, and FinCommunications will be at […]

2019-03-30T04:19:35+00:00 March 29th, 2019|Uncategorized|1 Comment

POPI and social media

Don’t get too personal 

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn’t just fun and games, though: it gives you access to personal information like never before. The big question is how the […]

2019-02-05T15:14:55+00:00 February 5th, 2019|Social media and the law, social media policies|0 Comments

Voice search – A top 2019 digital marketing trend

Embrace the voice search revolution

The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game.   In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]

How to get your posts to go viral

In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by […]

We need your help for topic suggestions

We’ve been in business for almost two years now and have successfully pioneered a new fresh style of financial writing that’s conversational, human and factually correct. And it works! The readership statistics speak for themselves.

Good things don’t come cheap
However, the process is expensive! It involves:

  • On-going topic research using group think and online tools
  • In-depth research of the chosen topics
  • […]

The FinCommunications story. What’s yours?

A few months ago we published a blog on Mastering the Art of Financial Storytelling. Now we’re going to put our money where our mouths are and tell the Fincommunications story. Here goes…

I graduated with a Business Science Degree from UCT and embarked on a career in Corporate Marketing in both South Africa and Australia. After ten years of […]

To chat in a box or not? 

More and more businesses are incorporating chat boxes into their websites. Clients love both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment and need to be well managed. Read on […]

Who owns your LinkedIn profile?

Who owns your LinkedIn profile?

We’ve recently presented a few workshops on ‘Social Media and the Law’. For many attendees, one of the hottest topics has been the ownership of personal LinkedIn pages. Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? We kid you not…

Decentralised databases 

In the […]

2018-07-30T15:52:46+00:00 July 30th, 2018|social media policies|2 Comments

Mastering the art of financial storytelling

Stories make the world go around. Whether you’re marketing a leading financial brand to a national audience or merely trying to persuade a client that they need more offshore exposure, your task will be a whole lot easier if you can master the art of financial storytelling. Fortunately, it’s not rocket science. Read on for the how …

Contrary to what […]

2018-11-12T13:20:35+00:00 June 19th, 2018|Financial Writing|1 Comment