About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

Financial planning for those with dementia

This is not a subject that many people like to discuss, but it’s essential if you want to make sure your finances last until the very end. It’s no secret that humans are living longer, and the flip side of longevity is the increased risk of illnesses associated with old age. One of the most debilitating is dementia – a term […]

2021-06-10T08:27:17+00:00June 10th, 2021|Uncategorized|0 Comments

Need to know: POPIA and Direct Marketing

In the world of marketing, everyone’s talking about POPIA. Or, to give it its full name, the Protection of Personal Information Act. As you – hopefully – already know, on 1 July 2021 all South African businesses will have to be POPIA compliant.

POPIA has plenty of implications for marketers, specifically relating to how you manage and protect your customers’ data […]

2021-05-30T05:44:07+00:00May 30th, 2021|Financial marketing, POPIA|0 Comments

Financial planning for a special needs child

Financial planning for a special-needs child

Raising a child is stressful and expensive – ask any parent. But raising a child with special needs is exponentially so. Schooling requirements are different, constant care might be required (often throughout the child’s life), medical bills are higher, and there’s the crippling fear of how your child will cope when you pass away.

Every child is […]

2021-05-06T08:42:07+00:00May 6th, 2021|Financial Planning|0 Comments

Don’t be shy – ask for an online review

The introverts reading this are already cringing! Yes, it’s hard to put yourself out there and ask your clients to rate your service, but there are very clear benefits to doing so – especially in our algorithm-driven world. Here’s how to make Google work for you.

 How do you find decent a decent building contractor to fix your kitchen roof, or […]

The increasing need to own your story and media

Tech companies are warring with media houses, opinion is masquerading as fact and fake news is becoming ever more pervasive. Against that backdrop, it’s more important than ever before to take control of your own narrative and media.  

 What happens when trust and relevance when income depends on clicks

Financial planning is a business of trust but earning trust in […]

2021-04-07T10:52:27+00:00March 15th, 2021|Financial marketing|1 Comment

Turn off the hate and use social media for good

Ah, social media. Can’t live with it, can’t live without it. There are precious few industries where professionals can avoid social media altogether, but use it without moderation and it feels as if you’re constantly on the edge of having a nervous breakdown.

Even our own circles can’t be trusted. If 2020 taught us anything, it’s that the people we thought […]

2021-04-07T10:53:22+00:00January 27th, 2021|Financial marketing|0 Comments

5 things Dr Seuss can teach you about business and Covid

Children’s books aren’t usually the first place you’d turn for business advice, let alone tips for surviving a pandemic. But Dr Seuss is not your average children’s author. My children are all grown up now, but I’ve never forgotten how applicable his work was to the world of grown-ups. While paging through their old books, I came across five lessons […]

Website tip #10 for financial advisors: Run your website like a business

We all know that having a standout website is absolutely vital to get ahead. And it’s essential that you know how your website is being viewed. 

Here’s our tenth foolproof tip to take your site to the next level:

Run your website like a business

To really make your website work for you, you need to run it like a business. Set specific […]

2020-08-25T11:11:41+00:00August 25th, 2020|websites|1 Comment

Use storytelling to spice up your remote meetings

While lockdown restrictions may be easing, virtual meetings are undoubtedly here to stay. Telling stories won’t just make your virtual meetings a more pleasant experience…It’ll also dramatically boost productivity, cohesion and morale once everyone’s logged out.

COVID-19 has proved that virtual meetings have a lot to offer the business world. But the novelty can wear a bit thin, especially when you’re […]

2020-08-21T11:26:56+00:00August 21st, 2020|storytelling|0 Comments

Website tip #9 for financial advisors: Track your progress

We all know that having a standout website is absolutely vital to get ahead. And it’s essential that you know how your website is being viewed. 

Here’s our ninth foolproof tip to take your site to the next level:

Track your progress

Use Google Analytics to track what’s working and what isn’t. Get your web design guys to establish a profile so you […]

2020-08-13T09:09:32+00:00August 13th, 2020|websites|0 Comments