About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

If you had two minutes with the President, what would you say?

Last week, I attended a Zoom discussion (as you do!) hosted by Howard Sackstein of the South African Jewish Report. He brought together a distinguished panel of seriously influential businesspeople and asked them all the same question: “What would you say to the president if you had 2 minutes of his time?”

I thought I’d share a few of my favourite […]

2020-05-09T08:42:06+00:00May 8th, 2020|Uncategorized|0 Comments

Opportunity abounds because of Covid-19

There’s no point in trying to sugarcoat it. Our economy will take a massive knock from all of this and, worse still, many South Africans may lose their lives. But in amongst all the heartache, there are some positives. Not least the opportunity to rethink the way we are living our lives, running our businesses and managing our country…

As the […]

2020-03-26T06:15:37+00:00March 26th, 2020|Uncategorized|0 Comments

It’s business as usual for FinCommunications

We’re very fortunate as we structured FinCommunications as a predominantly online business when we launched three years ago. So, for us, it’s business as usual, but busier.

We’re a great believer that when things are going well, it’s never wise to take your foot off the gas.   And when things are tough, it’s time to accelerate.

So, do double down on your […]

2020-03-25T07:20:36+00:00March 25th, 2020|Uncategorized|0 Comments

6 tips for online business meetings

As the world goes into lockdown, more and more people are working from home. Luckily video conferencing means we can still continue to meet. Even if it does take a bit of getting used to…

Convenient though video conferencing may be, it can feel a little odd to have to drop your guard and invite your colleagues into your homes. Follow […]

2020-03-23T11:03:44+00:00March 23rd, 2020|Uncategorized|0 Comments

5 critical covid crisis communication steps

The Covid-19 pandemic is a fast-moving situation. It’s essential that as your plans evolve, you communicate the details to your clients, prospects, and colleagues. They need to know how your business will continue to operate over the coming weeks and months.

Once you’ve put your plans in place, we recommend taking these 5 critical steps:

Step 1: Email existing clients

Send an email explaining:

2020-03-19T06:37:41+00:00March 19th, 2020|Crisis communication|0 Comments

To chat in a box or not in troubled times? 

More and more businesses are incorporating chat boxes into their websites to assist in dealing with the coronavirus crisis.  Clients need both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment […]

10 winning website tips for financial advisors

We all know that having a slick and professional website is absolutely vital to building your business. But, to make a real impact with your online marketing, you need to view your website as a constant work in progress. 

Follow these ten foolproof tips to take your site to the next level…

1. Focus on building trust

As a financial advisor, you should […]

2020-02-24T12:06:47+00:00February 24th, 2020|Financial marketing|2 Comments

Social media tip 7 for financial advisors: Never give advice

The law is very clear regarding social media and advice…  

FAIS governs the suitability of Advice on social media. Social media is simply never the place for Advice. There is no way that you can have insight into a person’s full set of financial circumstances after a couple of posts. Even more dangerously, any advice you post could be shared, shared […]

2020-05-04T06:52:54+00:00November 20th, 2019|Uncategorized|0 Comments

10 winning social media tips for financial advisors

Being active on social media is no longer a choice. These days, all leading brands (yes, even, financial brands) are social, digital and inclusive. If you’re not on social media, you run the risk of being seen as out of touch…Or out of business!

Savvy use of social media can help you to keep existing customers and gain new ones. Here […]

2020-03-03T01:38:10+00:00October 28th, 2019|Financial marketing, Financial Writing|0 Comments

Employee advocacy programs are a MUST for social media

 Your employees are your brand ambassadors, and there’s no one better to promote your business and maximize the reach of company posts.  Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by its employees.  It’s an invaluable way for companies using social media to market their brands. It’s been shown that people are […]

2019-11-16T06:26:39+00:00October 24th, 2019|Uncategorized|1 Comment