What are you grateful for?

In amongst the mania of final deadlines and festive shopping, it’s important to take stock of the year that’s passed and to ask yourself what you are grateful for.

I am very grateful for FinCommunications’ third year in business.   Like any new business, we’ve had our ups and downs, but the fact that we end the year far stronger is something […]

Social media tip 4 for financial advisors: Show don’t tell

Social media provides a wonderful opportunity for business exposure, but it’s a competitive and crowded space.  If you want results, it’s essential to be visual.  

People respond far more strongly to images than they do to words. Sight is one of the first senses that we develop as babies and even in adulthood, human beings process images 60 thousand times faster […]

Social media tip 3 for financial advisors: Be yourself

The most incredible thing about social media is that we’re all publishers now and have equal access to the same audiences.   It’s very empowering, and opportunity for business abounds.   But is there an etiquette?  

Your activity on social media is a reflection of who you are. So, show some personality, make sincere connections and try to learn from your network. […]

2019-11-08T09:12:59+00:00November 8th, 2019|Financial services marketing|0 Comments

Social media tip 1 for financial advisors: Have a social media policy

Chances are you haven’t given much thought to how FAIS, POPI, and the Employment Act relate to your employees’ social media use.  Recent lawsuits show, having an active social media policy is an absolute must for all financial service providers…Big or small.

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it […]

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]

Voice search – The top 2019 digital marketing trend

Embrace the voice search revolution

The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game.   In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]

How to get your posts to go viral

In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by […]

To chat in a box or not? 

More and more businesses are incorporating chat boxes into their websites. Clients love both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment and need to be well managed. Read on […]

Social media in financial services: the good the bad and the litigious

We recently presented seminars on the use of social media in a compliant manner in the financial services industry.  Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.  

Freedom of speech is not an absolute right

Freedom is one of the most important pillars of democracy and we all value our […]

Smart tips for creating social media policies for financial services

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it can be severely damaging. Fortunately, most financial planners worth their salt know better than to post pics of wild bachelor parties to Instagram or to weigh in with controversial political views on Facebook.

But, as an FSP, it’s not just the obvious […]