How often should financial advisors send newsletters?

Social media might be booming, but a targeted e-mail newsletter remains the most effective form of online marketing. Here’s the big question: How frequently should you send them out?

 Online marketing experts agree that the most effective newsletter strategy is to set up a schedule and stick to it. A daily newsletter? Not practical — it would take way too much […]

2022-08-25T07:27:10+00:00August 25th, 2022|Financial services marketing, Findotnews|0 Comments

Looking back on another challenging but successful year!

Thank goodness 2021 is coming to an end! The endless curveballs have made it an extremely busy and emotional year, and we’ve seldom looked forward to a holiday as much as we are looking forward to this one!

Despite the challenges posed by Covid and the economy, FinCommunications continues to go from strength to strength. We recently landed an exciting project […]

2021-12-16T08:13:20+00:00December 16th, 2021|Financial services marketing|0 Comments

Don’t be shy – ask for an online review

The introverts reading this are already cringing! Yes, it’s hard to put yourself out there and ask your clients to rate your service, but there are very clear benefits to doing so – especially in our algorithm-driven world. Here’s how to make Google work for you.

 How do you find decent a decent building contractor to fix your kitchen roof, or […]

5 things Dr Seuss can teach you about business and Covid

Children’s books aren’t usually the first place you’d turn for business advice, let alone tips for surviving a pandemic. But Dr Seuss is not your average children’s author. My children are all grown up now, but I’ve never forgotten how applicable his work was to the world of grown-ups. While paging through their old books, I came across five lessons […]

Press release: FinCommunications is SA’s ‘Best Specialist Financial Marketing Team’

The Cape Town-based marketing agency was recently crowned ‘Best Specialist Financial Marketing Team 2020 – South Africa’ in the Worldwide Finance Awards 2020, hosted by Acquisition International. 

“It’s wonderful that our efforts to combine specialist financial knowledge with a contemporary communications style are paying off,” says Linda Graham CFP® who founded FinCommunications in 2017.

Graham, who has a background in both marketing […]

To chat in a box or not in troubled times? 

More and more businesses are incorporating chat boxes into their websites to assist in dealing with the coronavirus crisis.  Clients need both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment […]

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]

Voice search – The top 2019 digital marketing trend

Embrace the voice search revolution

The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game.   In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]

How to get your posts to go viral

In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by […]

Social media in financial services: the good the bad and the litigious

We recently presented seminars on the use of social media in a compliant manner in the financial services industry.  Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.  

Freedom of speech is not an absolute right

Freedom is one of the most important pillars of democracy and we all value our […]

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