Children’s books aren’t usually the first place you’d turn for business advice, let alone tips for surviving a pandemic. But Dr Seuss is not your average children’s author. My children are all grown up now, but I’ve never forgotten how applicable his work was to the world of grown-ups. While paging through their old books, I came across five lessons […]
The Cape Town-based marketing agency was recently crowned ‘Best Specialist Financial Marketing Team 2020 – South Africa’ in the Worldwide Finance Awards 2020, hosted by Acquisition International.
“It’s wonderful that our efforts to combine specialist financial knowledge with a contemporary communications style are paying off,” says Linda Graham CFP® who founded FinCommunications in 2017.
Graham, who has a background in both marketing […]
More and more businesses are incorporating chat boxes into their websites to assist in dealing with the coronavirus crisis. Clients need both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment […]
2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.
The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]
Embrace the voice search revolution
The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game. In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]
In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…
What is employee advocacy?
Employee advocacy is the promotion of a business by […]
We recently presented seminars on the use of social media in a compliant manner in the financial services industry. Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.
Freedom of speech is not an absolute right
Freedom is one of the most important pillars of democracy and we all value our […]
The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it can be severely damaging. Fortunately, most financial planners worth their salt know better than to post pics of wild bachelor parties to Instagram or to weigh in with controversial political views on Facebook.
But, as an FSP, it’s not just the obvious […]
We celebrate a successful first year in business as specialists in financial services marketing.
It’s hard to believe that our successful first year draws to a close. We’re proud to be working for Prudential Investment Managers, Kanan Wealth, Private Client Holdings, Personal Finance magazine and FNB on an ongoing basis and on an inspiring project for Coronation.
Our growing team of writers […]
What can we learn from the article on Game of Thrones and investing