Children’s books aren’t usually the first place you’d turn for business advice, let alone tips for surviving a pandemic. But Dr Seuss is not your average children’s author. My children are all grown up now, but I’ve never forgotten how applicable his work was to the world of grown-ups. While paging through their old books, I came across five lessons […]
A basic understanding of the latest developments in neuroscience can take your financial marketing results from mediocre to magnifico. Recent research which reveals how the human brain processes information and how we settle on a purchase is a game-changer.
Over the course of millions of years, our brains have been programmed and reprogrammed with one goal in mind: survival. This […]