There’s nothing like a brand story to set the scene for strategic growth. We’re always telling brands to tell their stories, so it’s only fair that we should tell ours.
In a nutshell…
We’re a team of CFP®s, right-brained creatives and IT gurus who know the financial services industry backwards.
But let’s start at the beginning
Linda Graham, our founder, graduated with a Business Science Degree from UCT and embarked on a corporate marketing career in South Africa and Australia. After ten years of developing strategies, running campaigns and managing marketing portfolios for leading brands, she decided to reinvent herself as a financial planner. So, she went back to university and requalified. You’re never too old to be a student!
A unique opportunity
Linda loved helping clients make savvy financial decisions that would ultimately afford them financial freedom and more meaningful lives. But, at the same time, she missed the creativity of the marketing world. Luckily, she saw an opportunity to combine her previous life with her current one. And so, in November 2016, FinCommunications was born.
She knew from experience how to hire experts only, so she built relationships with the best writers, designers, digital marketers, and web developers in South Africa.
To our surprise, we started 2017 off with a bang, landing jobs for Prudential, Personal Finance Magazine, and Mark MacSymon, the Financial Planner of the Year, 2017. We pioneered a new, fresh style of financial writing that’s conversational and human on the one side and factually correct on the other. We kept those clients happy and soon found some new ones. We’re delighted that Allan Gray has given us their vote of confidence and listed us as one of their preferred marketing suppliers for independent financial advisors.
Our big break came in March 2019, when we landed the Financial Planning Institute’s public relations account and were immediately tasked with marketing their 2019 Conference. We managed to fill the convention centre using an aggressive multi-media campaign.
Open to new challenges
Initially, we focused mainly on financial content creation and PR work, but it soon became apparent that our skills were needed in other spheres, too. We broadened our horizons to include social media management and then – in conjunction with the law firm ENS – hosted a series of successful seminars on social media and the law.
We were also given the opportunity to write a book on the personal and business developmental stories of the top 10 financial planners of the year. And we’ve since created many brand stories, an essential tool in personalising financial brands.
Into the future, we go.
We’ve recently partnered with FinDotNews, which provides financial advisors with automated client newsletters, which makes an essential communication process effortless and highly cost-effective. Our partners, Paddy and Jack Crook built the software from the ground up and have successfully offered the service to the accounting and law industries for the last 18 years.
A marketing agency that understands
Our clients love dealing with FinCommunications because we understand the industry intimately. We know what can and can’t be said regarding compliance regulations and have in-depth financial planning knowledge.
Six years into our journey, we’ve learnt a few valuable lessons. We’ve benefitted from being flexible and embracing opportunities as they arise instead of focusing on a very narrow range of services.
This is the start of our story! We look forward to the chapters ahead.
