Thank goodness 2021 is coming to an end! The endless curveballs have made it an extremely busy and emotional year, and we’ve seldom looked forward to a holiday as much as we are looking forward to this one!
Despite the challenges posed by Covid and the economy, FinCommunications continues to go from strength to strength. We recently landed an exciting project to write a series of news articles on the complexities of trust administration for BDO South Africa. We look forward to continuing our partnership with this leading firm.
We’ve also been involved in a number of inspiring projects with some of our longstanding clients. For example, we undertook a complete rebrand for Delport Thomson and Bacher, a new business formed by Adam Bacher (who has been a client of ours for years) and Reg Thomson. Our graphic designers, programmers and copywriters managed every rebrand phase, and we couldn’t be happier with the result.
For Sentinel International, we’ve been profiling a different staff member every month. These magazine-style features have been well received by clients and staff alike – this profile of Coralea Zweig is a perfect example of how smart content marketing can be used to build financial brands.
We continued to send weekly newsletters for atWORK throughout 2021, and we also wrote all of the copy for their new website – the flagship of an ambitious rebrand that’s been three years in the making. The website is soon to be launched. Watch this space….. We have also worked hard with FinSubscriptions, our disruptive new subscriptions platform that will provide financial planners with hard-hitting client newsletters at a fraction of the price. The past six months have been spent ironing out the tech with our digital partner Clic Tech, and we can’t wait to launch a prototype early next year.
We don’t do what we do for awards, but it is always heartwarming to be recognised for the service we provide our clients. So, it came as a real boost to discover that we’d been honoured by Worldwide Finance again:
On that happy note, we’re going to sign off. All that remains is to thank all of our wonderful clients for their business and to wish you all a happy, healthy and restful festive break. I hope you have plans to unwind, surrounded by the people that matter most.
Our office will be closed from 16 Dec 2021 to 10 Jan 2022. Please call me, Linda, on 073 370 3690 for emergencies.
Take care,
The FinCommunications Team
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