The Cape Town-based financial marketing agency was recently crowned ‘Best Specialist Financial Marketing Team in South Africa: 2022’ by the leading global business publication The Corporate Magazine.

The judges were particularly impressed by the way in which FinCommunications has embraced technology – most notably through their recent partnership with FinDotNews. “We’ve dreamed of launching an automated marketing solution for years,” says FinCommunications founder Linda Graham. “And we couldn’t have asked for a better response since launching FinDotNews at the beginning of 2022.”

FinDotNews is an innovative subscription service that provides financial planners and advisors with quality, customisable client newsletters at a fraction of the cost of employing a marketing agency. Email marketing still offers the best ROI of all online marketing tools – provided your content adds genuine value, and you manage to communicate with current and prospective clients at least once a month.

How it works

Each month FinDotNews crafts a newsletter for its clients. It’s presented on a stylish template containing their company logo and details. And it contains four professionally written and researched articles about topical issues.

The newsletter is fully customisable as clients can replace articles with their own content or with other articles from FinDotNews’ extensive library. These bespoke newsletters are then sent, from the client’s email address, to all the people on their database.

Five fantastic years

In addition to this new subscription service, The Corporate Magazine also celebrated Fincommunications’ bespoke marketing solutions for leading industry players. Standout campaigns included crafting and distributing press releases for the FPI, blog and social media management for Sentinel International, and writing all the copy for atWORK’s new website.

“It’s wonderful that our efforts to combine specialist financial knowledge with a contemporary communications style are paying off,” says Graham who drew on her experiences in both corporate marketing and as a fully-fledged CFP® to found the agency in 2017. “And I’m thrilled that so many leading brands have embraced our innovative approach to financial marketing.”