We all know that having a slick and professional website is absolutely vital to building your business. But, to make a real impact with your online marketing, you need to view your website as a constant work in progress.
Here’s our second foolproof tip to take your site to the next level…
Make your blog page your homepage
A well-maintained blog has two main benefits. One, it will boost your SEO and Google ranking. And two, having a spot to showcase your knowledge and expertise will make it easier for you to build trust (see above!).
I used to tell all advisors to include a blog when designing their sites. Now, I recommend taking things a few steps further and actually making your blog your homepage. There’s no better way of showing that you’re a real person with real clients who trust you implicitly. You can drive traffic to your site by posting on social media every time you add to your
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