In terms of business expenses, professional photography is often an item on the list that is seen as expendable. After all, you could take some pictures yourself. There are other, more important things you should be spending your organization’s funds on than professional photography, right?

Very wrong.

The truth is that every business no matter the industry can benefit from having professional photography on its website.  When it comes to essential business expenses, professional photography should be at the top of the list.

Here are five reasons why every business should invest in high-quality professional photography.

  1. Create a positive first impression

The most obvious reason you need a professional headshot is to ensure a positive first impression. Princeton psychologists discovered that it takes a tenth of a second to form an impression of a stranger from their face.  And the impression doesn’t change much regardless of the information to follow on your education and experience.

  1. Your Media Represents Your Brand

Your photos represent your brand. Low quality, unprofessional on-line photos will communicate the same about your organization and the products and services you offer.    It’s not worth skimping on them.

  1. Professional Photos are Versatile Assets

When it comes to marketing your business online, you have probably heard the phrase “content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content – and they are a powerful, versatile form of content at that.

Invest in your future

A professional headshot shows that you’re invested in your career. You invested time and money in the way you represent yourself online.

Whether it’s to get the next job, a new promotion, or a new client, your headshot represents who you are to potential connections and employers. The potential return on investment far outweighs the upfront cost of a professional photo.

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