We humanise financial writing
Heartfelt financial writing narratives
Imagine you’re planning a new website, or an emailer, a Facebook post or even an event… there’s a huge temptation to discuss your success rates using facts, figures, and graphs only. The reality is that many customers, even highly successful individuals, are often intimidated by financial writing loaded with technical details. Stats show that most customers are more moved by heartfelt personal narratives that demonstrate a genuine passion for caring for clients.
Simplicity in financial writing
Good financial content writing cuts straight to the chase. By explaining complex ideas simply, it shows how totally at ease you are with the concepts at hand. Good content financial writing should make its readers smile, learn and even laugh at times. It’s the content that makes a difference.
“If you can’t explain it simply, you don’t understand it well enough”. Albert Einstein
Financial writing guidelines
It’s easy to get caught up in what you can’t say instead of focusing on what you can do, owing to the myriad of regulations in the financial service industry. All you need to do is employ an expert financial writer and set clear communication guidelines. And remember, your website, blogs, newsletters and social media posts are not the places to offer financial advice. They’re to assist you to create communities which lead to the opportunity to provide financial advice
FinCommunications uses best-in-the-business financial
writers to create well-crafted narratives
We create financial copy for:
Websites and blogs
Email campaigns
Videos
Social media posts
Press releases
E-books
Internal comms
Editorial
Advertorial
