About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

Use storytelling to spice up your remote meetings

While lockdown restrictions may be easing, virtual meetings are undoubtedly here to stay. Telling stories won’t just make your virtual meetings a more pleasant experience…It’ll also dramatically boost productivity, cohesion and morale once everyone’s logged out.

COVID-19 has proved that virtual meetings have a lot to offer the business world. But the novelty can wear a bit thin, especially when you’re […]

2020-08-21T11:26:56+00:00August 21st, 2020|storytelling|0 Comments

Website tip #9 for financial advisors: Track your progress

We all know that having a standout website is absolutely vital to get ahead. And it’s essential that you know how your website is being viewed. 

Here’s our ninth foolproof tip to take your site to the next level:

Track your progress

Use Google Analytics to track what’s working and what isn’t. Get your web design guys to establish a profile so you […]

2020-08-13T09:09:32+00:00August 13th, 2020|websites|0 Comments

Website tip #8 for financial advisors: Drive organic traffic using social media

We all know that having a standout website is absolutely vital to get ahead. And it’s essential that the content is relevant and up to date. 

Here’s our eighth foolproof tip to take your site to the next level:

Drive organic traffic using social media

Having a strong social media presence increases the shareability of your brand. If you are releasing valuable […]

2020-08-12T12:09:12+00:00August 12th, 2020|websites|3 Comments

Website tip #7 for financial advisors: V is for video

We all know that having a standout website is absolutely vital to get ahead. And it’s essential to make it visual and interactive. 

Here’s our seventh foolproof tip to take your site to the next level:

V is for video

If you really want to take your website to the next level, invest in putting together a video that introduces you and your […]

2020-08-07T10:53:41+00:00August 7th, 2020|websites|0 Comments

Press release: FinCommunications is SA’s ‘Best Specialist Financial Marketing Team’

The Cape Town-based marketing agency was recently crowned ‘Best Specialist Financial Marketing Team 2020 – South Africa’ in the Worldwide Finance Awards 2020, hosted by Acquisition International. 

“It’s wonderful that our efforts to combine specialist financial knowledge with a contemporary communications style are paying off,” says Linda Graham CFP® who founded FinCommunications in 2017.

Graham, who has a background in both marketing […]

Website tip #6 for financial advisors: Smile for the camera

We all know that having a professional website is absolutely vital to be successful. And your website should be treated as a business in its own right. 

Here’s our sixth foolproof tip to take your site to the next level:

Smile for the camera 

Remember what we said about establishing trust? Your potential clients need to be able to put a face to […]

2020-07-31T04:49:56+00:00July 31st, 2020|websites|0 Comments

Website tip #5 for financial advisors: Content is king

We all know that having a well designed and written website is absolutely vital to being successful. And, to make a real impact with your website, you need to view it as a constant work in progress and treat it like a business in its own right. 

Here’s our fifth foolproof tip to take your site to the next level:

Content is […]

2020-07-28T08:36:55+00:00July 28th, 2020|websites|1 Comment

Website tip #4 for financial advisors: follow the three second loading rule

We all know that having a well designed and contemporary website is absolutely vital to being successful. And, to make a real impact with your website, you need to view it as a constant work in progress and treat it like a business in its own right. 

Here’s our fourth foolproof tip to take your site to the next level:

The 3-second […]

2020-07-28T08:39:17+00:00July 23rd, 2020|websites|0 Comments

Website tip #3 for financial advisors: establish quality back links

We all know that having a well designed and contemporary website is absolutely vital to being successful. And, to make a real impact with your website, you need to view it as a constant work in progress and treat it like a business in its own right. 

Here’s our third foolproof tip to take your site to the next level:

It’s who you […]

2020-07-22T13:19:47+00:00July 22nd, 2020|websites|0 Comments

How often should financial advisors send newsletters?

Social media might be booming, but a targeted e-mail newsletter remains the most effective form of online marketing. Here’s the big question: How frequently you should send them out?

 Online marketing experts agree that the most effective newsletter strategy is to set up a schedule and stick to it. A daily newsletter? Not practical — it would take way too much […]

2020-07-17T09:52:47+00:00July 14th, 2020|Uncategorized|0 Comments