2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.
The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]
Putting together a book of financial advisors’ stories has reminded us – once again – of the immutable power of storytelling in financial marketing. Read on for the lowdown.
I’m nearing the end of quite an incredible project that will eventually culminate in a book containing the personal and business development stories of a group of very successful financial advisers in […]
After two years of hard work to establish a trustworthy financial services marketing brand, FinCommunications’ efforts are paying off – in a big way.
The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision comes at an exciting time for the FPI, and FinCommunications will be at […]
Don’t get too personal
How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn’t just fun and games, though: it gives you access to personal information like never before. The big question […]
The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game. In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]
In this blog, we discuss employee advocacy programs which are an absolute must for companies using social media to promote their brands. Your employees are your brand ambassadors, and there’s no one better to promote your company and maximise the reach of company posts. Read on for the how…
What is employee advocacy?
Employee advocacy is the promotion of a business by […]
We’ve recently presented a few workshops on ‘Social Media and the Law’. For many attendees, one of the hottest topics has been the ownership of personal LinkedIn pages. Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? We kid you not…
Decentralized databases
In the good old days, one of […]
Stories make the world go around. Whether you’re marketing a leading financial brand to a national audience or merely trying to persuade a client that they need more offshore exposure, your task will be a whole lot easier if you can master the art of financial storytelling. Fortunately, it’s not rocket science. Read on for the how …
Contrary to what […]
Whether you’re sending out a newsletter, crafting a social media post or putting together an infographic, your content must add value to your clients’ lives. This means steering clear of spreadsheets and graphs in favour of clear, concise writing that’s packed with relevance to your clients’ lives. Read on for the one, two, three of successful financial writing…
Imagine you’re […]
We recently presented seminars on the use of social media in a compliant manner in the financial services industry. Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.
Freedom is one of the most important pillars of democracy and we all value our […]
