About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

Social media tip 1 for financial advisors: Have a social media policy

Chances are you haven’t given much thought to how FAIS, POPI, and the Employment Act relate to your employees’ social media use.  Recent lawsuits show, having an active social media policy is an absolute must for all financial service providers…Big or small.

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, it […]

10 Top Social Media Tips for Financial Advisors

10 winning social media tips for financial advisors

Being active on social media is no longer a choice. These days, all leading brands (yes, even, financial brands) are social, digital and inclusive. If you’re not on social media, you run the risk of being seen as out of touch…Or out of business!

Savvy use of social media can help you to […]

2019-11-20T10:38:12+00:00October 28th, 2019|Financial marketing, Financial Writing|0 Comments

Employee advocacy programs are a MUST for social media

 Your employees are your brand ambassadors, and there’s no one better to promote your business and maximize the reach of company posts.  Read on for the how…

What is employee advocacy?

Employee advocacy is the promotion of a business by its employees.  It’s an invaluable way for companies using social media to market their brands. It’s been shown that people are […]

2019-11-16T06:26:39+00:00October 24th, 2019|Uncategorized|0 Comments

Our Brand Story

There’s nothing like a brand story to set the scene for strategic growth. We’re always telling brands to tell their stories, so it’s only fair that we should tell ours.

In a nutshell…

We’re a team of CFP®s, right-brained creatives and IT gurus who know the financial services industry backwards.

But let’s start at the beginning

I graduated with a Business Science Degree from […]

2019-11-20T10:54:40+00:00October 23rd, 2019|Financial marketing|0 Comments

5 ways to leverage the power of neuroscience in your fin marketing

 A basic understanding of the latest developments in neuroscience can take your financial marketing results from mediocre to magnifico. Recent research which reveals how the human brain processes information and how we settle on a purchase is a game-changer. 

Over the course of millions of years, our brains have been programmed and reprogrammed with one goal in mind: survival. This […]

2019-11-20T06:54:45+00:00September 30th, 2019|Neuroscience and marketing|0 Comments

Press release: FinCommunications goes from strength to strength

2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.

The firm’s many and varied communications challenges have included explaining the ins and outs of hedge fund managers and lifting the lid on the life stories of some of SA’s top […]

The beginning, middle and end of storytelling in financial services

Putting together a book of financial advisors’ stories has reminded us – once again – of the immutable power of storytelling in financial marketing. Read on for the lowdown.

I’m nearing the end of quite an incredible project that will eventually culminate in a book containing the personal and business development stories of a group of very successful financial advisers in […]

2019-08-23T07:14:35+00:00August 23rd, 2019|storytelling|0 Comments

Press release: Fincommunications lands the FPI’s PR account

After two years of hard work to establish a trustworthy financial services marketing brand, FinCommunications’ efforts are paying off – in a big way.

 The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision comes at an exciting time for the FPI, and FinCommunications will be at […]

2019-11-20T10:44:32+00:00March 29th, 2019|Uncategorized|0 Comments

POPI and social media

Don’t get too personal 

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn’t just fun and games, though: it gives you access to personal information like never before. The big question […]

Voice search – The top 2019 digital marketing trend

Embrace the voice search revolution

The festivities are over; it’s back to the drawing board and time to plan and importantly stay ahead in the digital marketing game.   In this blog, we discuss one of the most significant changes taking place right now .. and the good news is … it’s super easy to factor into your brand’s current online presence. […]